Optimization? What does that mean really?

If you live in the modern day world, I can pretty much guarantee that you have Google searched something.  At our house there is no question that it is much easier to search via the computer than try and search for the phone book.  The computer is always on the computer desk.  The phone book could be virtually anywhere from holding up the end of the couch with the broken leg, to pressing flowers in my daughter's room.  Google is much easier.

The ease to which we can access information is astounding.  And the way that businesses can use the internet to get consumers to access their particular business over anyone else is also astounding.

When I look up ice cream in Davis County, Utah, seven ice cream places show up.  The strange thing is that the number one on the list is Magnum Ice Cream which is not even in Davis County.  With Google Maps Optimization, Magnum has utilized keywords and phrases on their website to make them more visible to all of us ice cream lovers searching the internet.

And to be honest, it worked for me.  I explored their website and their ice cream looks incredible.  I even went so far as to find that I can purchase their ice cream bar less than three miles from my own home.  Amazing.  I'm on my way!

I am participating in a blogger campaign by Bucks2Blog and was compensated. However, the views and opinions are my own.